Dunlop ranks highest in light truck original equipment tire satisfaction for the first time, while Michelin ranks highest in passenger vehicle OE tire satisfaction for the fourth consecutive year, according to the J.D. Power and Associates 2001 Original Equipment Tire Satisfaction Study. The study, based on the experiences and opinions of more than 39,000 consumers in their first three years of new-vehicle ownership, reports on how satisfied consumers are with their OE tiresthe tires that came with the new vehicle at the time of purchase. The study monitors consumer perceptions regarding tire quality, performance, brand image and service. “Dunlop and Michelin both received very high marks from their customers across nearly all satisfaction measures within the respective segments,” said Jeff Zupancic, director of the tire practice at J.D. Power and Associates. “Michelin has a solid track record throughout our studies for customer satisfaction. Dunlop has traditionally performed above the industry average in the light truck segment earning the highest ranking for 2001.” The tire customer satisfaction study identifies product quality as the largest factor contributing to OE tire satisfaction. Other factors contributing to overall satisfaction include long-term performance, situational performance, design and winter traction.