Auto Service World
News   August 1, 2003   by Auto Service World

Dunlop Tires Supports Canadian Beef With a Game of “Moolette”


In another of a series of unusual Dunlop events ranging from name change contests to sumo wrestlers, Dunlop Tires has gone one step farther with an unusual game of roulette in Toronto’s downtown business district. A live cow, appropriately named Dunlop, was corralled over the 36 numbers of a giant, 60-foot “Moolette” board, while the bankers, brokers and barristers from Toronto’s financial district placed bets on where her cow patties will land.
The event was in support of Canada’s beef industry, with large banners saying “Support Canadian Beef” prominent at the Toronto-Dominion Centre site. The lunchtime event’s proceeds went to the Ontario 4-H Foundation.


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