Auto Service World
News   March 20, 2012   by Auto Service World

Delphi Announces Changes, Sissmore Named Country Director for Canada


Delphi Automotive has announced changes to its aftermarket sales leadership team.

Effective immediately, Ray Swetman will join Delphi Product & Service Solutions (DPSS) as vice president, sales, independent aftermarket, North America. In this role, Swetman will be responsible for directing Delphi’s aftermarket sales efforts, and driving customer and channel expansion.

In addition, Delphi announced Malcolm Sissmore, most recently vice president of independent aftermarket sales for North America, will become country director for DPSS Canada, leading the company’s effort to accelerate growth and expand Delphi’s share of the automotive aftermarket in Canada.

“Ray brings a wealth of expertise to Delphi that will help further grow the business by leveraging our OE heritage and offering an extended range of products to the aftermarket,” said Mark A. Shasteen, vice president, global independent aftermarket, DPSS. “His sales and marketing leadership experiences will further strengthen our ‘go to market’ strategies with a focus on enhancing our customers’ experience with Delphi.”

Swetman brings more than 30 years of aftermarket experience to Delphi. He was most recently vice president, sales, national accounts at UCI/FRAM Group and was previously senior vice president, sales and marketing for Airtex, LP. Other prior experience includes 14 years with Federal Mogul in various sales and marketing positions, marketing manager for R.E. Dietz Company, and operations manager at NAPA.

“Canada represents a large market opportunity for Delphi and we are making a concentrated, strategic effort on building our presence there. Malcolm’s 30 years of aftermarket experience in Canada and strong customer relationships puts him in an excellent position to help bring that market to its full potential for Delphi,” said Shasteen.


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