Auto Service World
News   January 3, 2007   by Auto Service World

Dash Navigation Adds Yahoo!

Dash Navigation Inc. today announced that it is teaming up with Yahoo! Inc., allowing Dash Express users to search Yahoo! Local for nearby products, services or businesses from their cars, a GPS industry first.
According to the company, when a user enters their search term into their Dash Express, the device wirelessly begins a Yahoo! Local search on the web.
Within seconds, the results are formatted into address cards and presented to the user as a simple listing of nearby businesses.
With the press of a button on the device, the Dash user is routed to their desired destination.
Yahoo! Local also allows drivers to use a wide variety of search terms to get relevant results. For example, a Dash user who types “croissants” will see a list of bakeries, cafes and stores in the area that sell the pastry.
Another Dash user who discovers that the local hardware store is out of a needed plumbing item could type “plumbing supplies” from their car in the parking lot and see a list of other nearby stores with directions to each location.
In many cases, relevant Yahoo! Local ratings and reviews are also presented to offer users instant feedback from other consumers about merchants and services.
“When you use Yahoo! Local search in your car, you will be amazed by the freedom that it delivers,” said Dash Navigation Chief Executive Officer, Paul Lego.
“For the first time, drivers will be able to leave their homes knowing that they can easily find whatever they need — right from their car.”
“Yahoo! is committed to providing innovative ways to help consumers find relevant information when, where and how they want it,” said Paul Levine, general manager of Yahoo! Local.
“Working with Dash takes us one step closer to that goal and provides consumers with another meaningful and relevant way to interact with our products.”