Auto Service World
News   February 14, 2011   by Auto Service World

CRP Adds Pentosin Applications to Activant E-Cat


CRP Automotive, long-time partner of Pentosin branded technical fluids in North America, has announced its inclusion on Activant’s e-catalogue.
CRP Automotive recognized a need in the market for easy to access technical and application data for automotive fluids. It answered the call by adding over 13,000 vehicle applications for its Pentosin fluids to the e-catalogue.
David Hirschhorn, director of brand management, states “We’re adding applications every day and the data will be made even more robust over the next few months making it an extremely useful tool to find technical fluid application data.”
Included in CRP Automotive’s technical fluids program are antifreezes for both European and Asian makes including its newest addition, Pentofrost A1, specially formulated for Toyota group vehicle applications from 1985 to 2004 that require red antifreeze. Superior brake fluids covering DOT4 and low viscosity applications, hydraulic fluids such as CHF 11S and CHF 202, fully synthetic motor oils with the most current OE specifications as well as automatic and manual transmission fluids inclusive of the specially formulated fluids for Audi/Volkswagen, BMW and Porsche double clutch transmissions.
“CRP Automotive is confident that by including Pentosin on Activant’s e-catalogue we will further build brand awareness and brand loyalty to our Pentosin Technical Fluids program,” states Hirschhorn.

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