Auto Service World
News   February 10, 2014   by Auto Service World

Cromax Returns To Automechanika

After twelve years, a paint manufacturer from the field of automobile repair paint is returning to Automechanika: Cromax, which used to be one of many products made by DuPont Refinish, will make its trade-fair debut as a new brand in Frankfurt September 16 to 20.

Cromax belongs to the newly founded, independent company, Axalta Coating Systems. The company has over 140 years’ experience in the paint sector and supplies more than 120,000 customers in 130 countries.

Cromax marketing manager Hartmut Krause is a proponent of trade fairs as marketing tools: “We had no difficulty in choosing the fair as our marking tool, especially for the Cromax launch. We believe in the international Automechanika brand. For us, it is an ideal opportunity to show existing and potential customers that, although the Cromax brand is new, we remain the experts with regard to workshop productivity and are suppliers of more than just paint. Naturally, this will also be one of the key themes at our exhibition stand. Moreover, Cromax will not only make a presentation in Frankfurt but also at Automechanika Dubai from 3 to 5 June.”

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