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News   May 6, 2011   by Auto Service World

Corteco Enhances Customer Experience with Newly Redesigned Aftermarket Website


In a move that better aligns growing Internet capabilities with corporate marketing efforts, Corteco, the aftermarket business of Freudenberg-NOK Sealing Technologies, has launched a redesigned, user-friendly website.
Located at www.corteco-na.com, the improved website allows Corteco to quickly connect with its customers through more improved navigation and relevant search results. The site’s clean, modern appearance and updated content structure better reflect the global Corteco organization.
“It was important that Corteco’s corporate website reflect the international evolution of the company and brand while better meeting the changing needs of our customers,” said Craig Stark, director, Sales, Marketing, product Engineering and Customer Service, Corteco. “We believe the technical enhancements we’ve incorporated have helped us to accomplish these goals and have significantly improved the Corteco user experience.”
In fact, since its launch in April, the number of weekly visitors on the new Corteco website has more than doubled.
Corteco is the leading supplier of automatic transmission gasket and overhaul kits for light and medium duty vehicles, as well as power steering repair kits for rebuilding rack and pinion, pump, gear and heavy duty commercial trucks. The company also specializes in automotive spare parts in the areas of sealing and offers customers an extensive product portfolio, as well as integrated services in order to fulfill a wide and varied range of requirements for the aftermarket.
Visitors to the new Corteco website will notice a number of new features, including:
–Improved product search capability, offering more than 18,000 products and service kits
–Informational, clear content designed specifically for customers
–Faster and more efficient website due to the elimination of flash navigation
–The ability for information to be updated quickly, ensuring customers have the most recent product information
–A website that was designed solely around the needs of customers
“Customer service is priority at Corteco, and we’re pleased this new website will help us achieve excellence in this important area,” Stark said. “We want our customers’ web experience to match the quality of our aftermarket products – uncompromising excellence from start to finish.”

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