Auto Service World
News   October 1, 2015   by Steve Pawlett

ContiTech Introduces New ‘Ability’ Marketing Campaign 

ContiTech, a leading worldwide manufacturer and distributor of rubber products for a variety of applications, has introduced a new marketing campaign, called Ability, for a variety of services and product lines for North America.

“ContiTech’s acquisition of Veyance Technologies earlier this year gave us a unique opportunity to give our customers ‘more’,” said Anthony DiGiacobbe, marketing communications director for ContiTech NAFTA. “It was important that only the name would change – not the products.  It meant that customers would expect the same level of quality and dependability, and then some – more. That ‘more’ idea was that they would now have more innovation, more engineering, a bigger portfolio of products, a larger network, all ‘more’ to help the customers take their business to the next level – regardless of the industry.”

“If you are a distributor and want to grow your customer base, we have the services and marketing to help you have that ability,” said DiGiacobbe. “If you are a plant engineer and you need to make your plant more efficient, we have the products and support to enhance that ability. If you are a farmer or farm operator who needs to stay in the field longer, we have the highly engineered product to give you that ability.

For further information on this campaign visit


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