Continental Tire Canada, Inc. has announced the launch of its new Continental General Marketing Support Program. The website offers high-quality POS signage, displays, and communications material as well as valuable merchandise. Dealers can log in via the Internet or extranet, using their account ID and password for all applications. All orders placed through the Continental General Marketing Support Program are eligible for co-op dollars. To access the website, go to www.contiposcanada.com.