#aftermarket – NASCAR Sprint Cup teams can race with the confidence knowing they still have the same Quiet Channel Technology under the hood this season even though their preferred Poly-V belts now carry a new brand name – Elite by Continental. Drivers who stick to streets and highways rather than race tracks can be just as confident.
The familiar and trusted products previously branded Goodyear Gatorback are now under the brand name Elite, manufactured by Continental, following completion of Continental’s acquisition of Veyance Technologies, Inc. Veyance began supplying belts to NASCAR in 1985 and is a longtime preferred belt supplier to the racing industry. Its team works closely with NASCAR engine builders and race teams throughout the year to deliver high-performance belts.
“This is an exciting milestone that will open the door to innovations that will benefit our customers,” said Nick Gulli, vice president & segment leader Aftermarket NAFTA. “Just as importantly, the products, performance and people they have come to trust have not changed. Customers can find the same great products, including the same Quiet Channel Technology – with the new Elite brand name and packaging. The same belts chosen by NASCAR teams are available straight off the shelf in major auto parts stores and auto service centers.”
Backed by 100 years of innovation and premium technology in the automotive aftermarket industry, the Elite product line brings strong expertise and outstanding products to the North American market. The brand includes a wide range of aftermarket products for both automotive and heavy-duty applications:
The Elite Poly-V is a serpentine belt made specifically for automotive applications. Its V-groove design matches the V-groove pulley used by manufacturers and meets the SAE industry standard. What makes the Poly-V different is its combination of a unique staggered “Helicog” profile with advanced EPDM rubber compounds, which virtually eliminates the chirps, squeaks and squeals typically associated with pulley misalignment.
Timing belts are used to time the camshaft to the crankshaft, a job that requires precision. Elite timing belts with OE solutions provide perfect OE form, fit and function for best-in-class performance. Every belt and custom-assembled, all-inclusive kit meets or exceeds manufacturer recommendations and is designed for optimum durability.
Designed for the unique operating conditions of engine and accessory belt layout configurations, Elite belt tensioners ensure belts remain at nearly constant tension. The result is maximum accessory drive component life while still preventing belt slip. When properly applied, Elite belt tensioners provide a predetermined, constant tension and help dampen belt system vibrations. Automatic tensioners will self-adjust for normal belt elongation caused by wear.
The Elite brand also offers a full selection of molded heater and radiator hose for automotive and heavy-duty replacement applications.
Under the Elite product brand, Continental ContiTech, based in Fairlawn, Ohio, produces automotive, light truck and heavy duty products for the aftermarket industry, including belts, hoses, tensioners, kits and more. Products include Poly-V belts with Quiet Channel Technology used on NASCAR Sprint Cup race cars. With more than a century of research and proven best-in-class technology behind it, the Elite series is made for exceptional performance every time. In addition to automotive aftermarket products, Continental ContiTech manufactures power transmission products, conveyor belts, industrial & hydraulic hose, rubber track and more.