Federal-Mogul’s “Smart Choice” promotional campaign now includes a special offer that can save consumers up to $20 on a set of Champion automotive replacement spark plugs. From March 1 through April 30, 2011, consumers who purchase premium Champion Iridium spark plugs can activate a $2.50-per-plug mail-in rebate by visiting www.FMSmartChoice.com. Customers who purchase Champion Double Platinum Power spark plugs can qualify for a $2 rebate per plug, and Federal-Mogul is offering a $1-per-plug rebate on Champion Platinum Power spark plugs. (Limit eight plugs with online redemption certificate. See www.FMSmartChoice.com for complete program details.) Federal-Mogul’s Smart Choice campaign reinforces the message that longer lasting, better performing premium replacement parts are today’s best option for repair professionals and consumers when it comes to keeping their vehicles on the road. As a leading global original equipment and aftermarket manufacturer, Federal-Mogul offers the program as a means to deliver industry leading, branded parts combined with powerful incentives for consumers. “The Smart Choice program enables us to support consumers who want to tune-up or repair their vehicles and get exceptional performance and reliability by choosing the best replacement products for their vehicles,” said Michael Proud, director of marketing, North America, Federal-Mogul. “Champion is one of the industry’s most popular brands. We’re pleased to be able to offer leading-edge Champion spark plug technologies with this special Smart Choice offer.” Champion Iridium spark plugs are the smart choice for consumers who want to restore maximum engine performance and reliability in virtually any automotive application. Unlike some iridium plugs, Champion Iridium spark plugs feature precious metal on both the center and ground electrodes for superior resistance to erosion. Each Champion plug is also equipped with Federal-Mogul’s patented extreme fine-wire centre electrode and V-trimmed ground electrode for ultra-sharp spark focus and increased engine efficiency. The company’s exclusive Heat-Active alloy ensures maximum heat dissipation and conductivity and maintains stable operating temperatures under all engine loads. Champion Double Platinum Power spark plugs offer exceptional performance in a full range of vehicle applications. Each plug features platinum on both the centre and ground electrodes, which provides longer life and minimal wear. Champion Platinum Power spark plugs offer better ignitability and smoother idle than many comparable plugs. They are an excellent performance and reliability upgrade for engines originally equipped with standard nickel/copper spark plugs, and are a direct replacement on many late-model coil-on-plug engines. For additional information concerning this Smart Choice offer, please contact your Federal-Mogul supplier, visit www.FMSmartChoice.com.