Product and marketing award winners–Delphi’s DS800 and NGK’s Iridium merchandiser respectively–were chosen for their integration of technology and "touchability" by industry judges at the Canadian International Automotive Show being held in Toronto.
The Delphi DS800 is a wireless touch tablet that integrates the functions of diagnostics, service advisor, training and technical assistance in one wireless, multi-function device.
The unit, which looks like an oversized Etch-A-Sketch, is not merely a wireless personal computer. Judges noted that it was the powerful software behind the tool that provides the kind of access to information with the potential to change the way shops fix cars. Concerned about the ruggedness of the device, judges were informed that the DS 800 could be dropped from a height of three feet to a concrete floor without ill effect.
The device uses an Internet based information resources to aid technicians in their repair procedures and, though this component is available without the DS 800 wireless device, when combined the system can dramatically increase the efficiency of technicians.
It was joined in receiving new product award by the Corqhi Artiglio Master tire changer, entered by Duret & Landry, which was presented with an Honorable Mention. The tire changer automates the majority of tire changing functions and, with the elimination of a tire bar, protects wheels in a way that no other wheel changer has.
The NGK Iridium IX merchandiser was presented with the best marketing award because, as judges admitted, they couldn’t keep their hands off it and felt that it would get the same response from the public. The countertop device allows consumers to compare the spark profile of regular and Iridium plugs. An Honorable Mention in the category went to Tenneco Automotive for its Safety Triangle campaign.
The Canadian International Automotive Show is a trade only event being held May 3 to 5 at the International Centre in Toronto, Ont. More information on the show is available at www.aiashow.com.
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