Auto Service World
News   December 1, 2010   by Auto Service World

Chevrolet-Buick-GMC-Cadillac Retail Sales Up Over 59%


Chevrolet, Buick, GMC and Cadillac posted retail sales increases in November, up 59.6% for the month and 26.6% calendar-year-to-date. All four brands continue to outpace Canada’s retail market growth by a substantial margin, with award-winning cars leading the way.
Figures were not adjusted for a difference in selling days.
“Strong demand for our cars is clear evidence that our award-winning lineup is connecting with customers,” said Marc Comeau, GM of Canada’s vice-president of sales, service and marketing. “We have had sustained retail growth all year, in line with our targets, and are winning new customers with every new vehicle we launch.”
Chevrolet car and truck retail sales grew 65% in November, also the first full month of sales for the all-new Chevrolet Cruze. The Cruze, recently named the Best New Small Car (over $21,000) by Automobile Journalists Association of Canada (AJAC), has been met with strong customer demand, helping Chevrolet retail car sales grow over 92%. The Chevrolet Equinox continued to build momentum, with increased production added at CAMI and Oshawa earlier this fall in response to customer demand.
Buick continues to win new customers through world class execution. Its retail sales increased almost 77% in November, with its impressive, award-winning cars leading that growth. The Buick Regal, having recently won the AJAC award for Best New Family Car (over $30,000), posted month over month gains, after launching earlier this summer.
GMC posted a strong month, with retail sales growing 48%. GMC saw increases across its professional line-up, including award-winning crossovers like the Terrain, whose steep demand also drove production increases at CAMI earlier this fall.
Cadillac retail sales were up 28% in November, with the SRX continuing to lead sales growth. Cadillac launch products have performed extremely well, with the Cadillac CTS-V Coupe, launched earlier this summer, recently honoured with the AJAC award for Best New Sports / Performance Car.

November 2010 Retail Sales Highlights
— Chevrolet cars turned in a very strong month, up over 92%, driven by increases from fuel-efficient small cars like the Aveo and Cobalt, with a strong first month of sales by the Chevrolet Cruze.
— Chevrolet crossovers and trucks performed well in November, with Chevrolet Equinox sales up 76%, and Chevrolet Silverado sales up 49%.
— Buick delivered sales increases across its lineup, with car sales up almost 126%. This was led by LaCrosse, up 133%, as well as the all-new Regal. Enclave sales were up 21%.
— GMC crossovers and trucks also posted gains, with the Ingersoll-built Terrain up 30%. Acadia was up 42%, and GMC Sierra was up 47%.
— Cadillac sales were again led by strong customer demand for the SRX, posting 31% growth, its eleventh consecutive month of increases. CTS also performed well, delivering a 9% increase.

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