Auto Service World
News   May 28, 2001   by Auto Service World

CCI Triad Redefines Market Strategy

CCI Triad has announced a strategy to focus on core products, services and capabilities as it positions for growth, a change that will mean a rethinking the way it goes to market.
CCI Triad has recently undertaken an extensive market and business evaluation of each of its products and business segments. For existing markets, the company will focus on next generation product development while driving strategic account management, sales force productivity and strong customer service. For the Service Dealer market, CCITRIAD intends to maintain and support its existing customers and products, but it will no longer directly sell or install new shop management systems. Instead, it will look to enter into strategic partnerships and licensing arrangements with third party shop management system providers. As it positions for growth, the company will focus on software and integrated information services for its core markets. The company is broadening its customer base by leveraging strategic partnerships and creating open information and network services. Additionally, the company will look to capitalize on its business capabilities in software development, database management, customer support and field services in expanding into potential new markets.
The company’s actions are part of a broad-based transition started in late 1999. From 1997 through 1999, the company wrestled with the merger and integration challenges of several acquisitions. Over the past 18 months, the company has taken steps toward restructuring executive management, rebuilding customer service and achieving greater organizational and operational effectiveness. The company says it has also met or exceeded its financial plan for six consecutive quarters. “Our focus has been on improving customer service, centralizing business functions and strengthening our financial position,” said Mike Aviles, CCITRIAD’s president & CEO. “We have made significant progress and now can grow from a position of strength.”
"Over the past two years, CCITRIAD has made real progress on many business fronts. The most notable is in customer service which allows us to better serve our own customers,” said O. Temple Sloan, Jr., chairman and CEO of General Parts Inc. “We are encouraged by the company’s direction and focus.”
As part of its strategic partnership efforts, the Company announced strategic alliances that leverage development, sales and marketing with two of the largest cooperatives in the Hardlines and Lumber industry, TruServ Corporation and ACE Hardware Corporation.
In an effort to focus more on core competencies, it has signed an agreement with Dell Computer Corporation to use Dell’s industry standard client and enterprise hardware to power certain software solutions.
The company has also made significant progress in developing new software for its core markets. These products include AConneX, iNet, ePartExpert, Paperless Warehouse and ePartInsight.

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