Wakefield Canada released its new Castrol Enviro-pack, a 22.7 litre bulk pack that utilizes a cardboard container with plastic bladder to minimize packaging.
This container system uses new techniques to provide low volume pricing to jobbers and technicians whose business volume cannot take advantage of bulk delivery while creating less package-waste than oil delivered in cases of jugs or bottles.
Wakefield is initially offering the e-pack of Castrol GTX High Mileage in the two most popular grades, 5W30 and 10W30. This new package allows technicians to add the high mileage offering to their service menu at a low cost without a huge commitment to bulk inventory or equipment. At the same time, they can be proud to deliver oil that comes in a recycled, recycle-able box with a minimum amount of environmental impact.
“This is truly a great product for everyone; [technicians] are able to get the benefit of volume-based pricing without a large inventory commitment, are able to gain access to the growing high-mileage product portfolio, while at the same time reducing the overall environmental footprint,” says Ian Hutchison, brand manager for Wakefield Canada Inc.
The 22.7–litre pack is convenient, lightweight and allows flexible usage thanks to its clean-fill spigot system. Initially the e-pack will be available to the DIFM oil change technician via the automotive jobber network. Disposal is easy: the oil bladder is treated in the usual manner but the cardboard container flattens for ordinary cardboard recycling. The small shelf footprint (9.5” w x 15” d x 12”h) saves space.
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