Auto Service World
News   July 28, 2004   by Auto Service World

Car Rental Company Grows to 75 Locations From Coast to Coast


An almost unknown entity in the Canadian market just 18 months ago, Dollar Rent A Car now boasts 75 locations across Canada, with coverage in all 10 provinces, every major city and every major airport.
According to the company, Canadians, many who knew the Dollar name from its strong presence in favourite snowbird destinations such as Florida, California and Hawaii, have embraced the brand for its attractive pricing and friendly service.
In keeping with its international reputation as the leading vacation car rental company, Dollar Canada focuses on the weekend and holiday market, with pricing geared to appeal to Canadian families. These customers have also responded enthusiastically to Dollar’s partnership with Hbc Rewards, Canada’s leading consumer loyalty program with over 8 million active members.
"It’s amazing how far we’ve come in such a short time," says Tim Oldfield, Vice President, Sales and Marketing for Dollar Thrifty Automotive Group Canada Inc. "I think we underestimated the strength of Dollar’s international reputation and the positive experiences Canadian travellers enjoyed when renting from Dollar stateside."
Dollar Thrifty Automotive Group Canada Inc. is a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG). Focused on being the low-cost provider in the car rental industry, the company’s brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious leisure and business travellers in more than 70 countries. With operations at most major airports, Dollar and Thrifty have over 800 corporate and franchised locations in Canada and the United States.


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