Auto Service World
News   January 10, 2006   by Auto Service World

Car Care Website Attracts Record Consumers


Car Care Canada has announced that its website witnessed phenomenal growth in visitors in 2005.
A year ago the site, www.carcarecanada.ca, had about a thousand people visiting every month.
Now it regularly welcomes 10,000 unique visitors per month. The site received a total of almost 80,000 unique visitors in 2005. The growth is great news for the industry as consumers and media are both returning to the site regularly for vehicle maintenance information they trust.
Weve put a lot of work into improving the content and navigation of the site this year, explained Marc Brazeau, Vice President of Car Care Canada. But weve also been very aggressive at promoting the URL in all our consumer awareness efforts. We fully expect to see the numbers continue to grow exponentially throughout 2006 as the Be Car Care Aware message becomes more recognized in the marketplace.
Some of the improvements which are planned for 2006 include:
h Optimized search engine programming to generate better search engine results for page-by-page pre-established search queries in the major search engines such as Google, Yahoo!, AOL and MSN
h Improved shop finder search capabilities to allow search by name, type of shop, and address
h Online toolkit to help jobbers and installers host their own car check events

About Car Care Canada
Car Care Canada is a non-profit advocacy group that is the leading source for research, education and communication about the automotive aftermarket industry in Canada. For more than 15 years, Car Care Canada has been recognized for its credibility among consumer media, the motoring public and the industry. Car Care Canada is committed to building awareness and knowledge about the benefits of regular vehicle care, maintenance and repair to prepare consumers to make sensible and safe decisions about their vehicles. To learn more visit www.carcarecanada.ca.


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