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News   November 7, 2013   by Auto Service World

Car Care Council Women’s Board Announces 2013 Automotive Communications Award Winners


The Car Care Council Women’s Board (WB) has announced the winners of the 2013 Automotive Communications Awards (ACA). The recipients were honored during the 16th annual Women’s Board reception, which took place Tuesday, Nov. 5, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-to-Consumer Awards

* Television Commercial

 Federal-Mogul Corporation

ANCO/NHL TV Spot

* Print/Electronic Ad

Tenneco

Monroe Shocks & Struts “Everything Gets Old” Print & Digital Ad Campaign

* Direct Mail Piece or Campaign/Newsletter

CRP Automotive

ContiTech Serpentine Direct Mail Campaign

* Magazine Article

go. drive.

Music & Muscle Cars

* Educational Article

go. drive.

Texting & Driving, It’s not a chance worth taking

* Video News Release

AutoNetTV Media, Inc.

Understanding Your Suspension System

* Brochures, Booklets & Handouts

Dayco Products, LLC

Interactive Flyer for Dayco VIN Scanning App

* Special Promotions & Promotional Events

Snap-on Tools/Traction Factory

CT8810 Dirty Donny “Monster” Campaign: Stickers/Cards

* Car Care Clinics

Lefler Collision & Glass Repair Centers

Lefler Ladies Night Out

     

* Posters & Signage

Brake Parts Inc./Affinia

Raybestos Rattlesnake Lenticular Sign

* Public Relations Efforts

Lauren Fix, The Car Coach

Winterize Your Car: Cold Weather Car Care

* Website

Enerpulse, Inc.

Pulstar Website

       

* Other – Communications Campaign

Enerpulse, Inc.

Pulstar Videos

* Social Media Efforts

Armored Auto Group

The Armor All Viking: Fame or Shame

* Best Facebook Customization of an Aftermarket Company

Federal-Mogul Corporation

Champion Facebook Page

* Best QR Code Customization

Dayco Products, LLC    

Dayco Products QR Packaging

* Best App for a Mobile Device

Innova Electronics Corp.

Innova Car Review App

* Best Use of YouTube Video

Brake Parts Inc./NAPA

The Art of Braking

* Best Customizable Campaign

TFI Envision, Inc.

TechSmart “Are you TechSmart?” 2012 Integrated Campaign

* Best Aftermarket Pinterest Page

Brake Parts Inc.

Raybestos Brakes Pinterest

* Best Media Outreach to Non-English Speaking Audiences

Dayco Products, LLC

Dayco Products Messages in Many Languages

Business-to-Business Awards

* Ad Campaign to Distribution/Retail Audience

Snap-on Tools/Traction Factory

CTR725 “Untethered” Campaign

* Ad Campaign to Technician/Repair Audience

Tenneco

Monroe Shocks & Struts “Everything Gets Old” Print & Digital Campaign

* Ad – Best Use of Graphic

WEXCO Industries/AutoTex Pink

AutoTex Pink’s “Break the Mold” Campaign

* Ad – Best Use of Copy

Federated Auto Parts

Get Dirty with Kenny and the Two guys

* Corporate Image Campaign

The Timken Company

Stronger. By Design. Campaign

  

* Co-op/Partnering Campaign

CRP Automotive

ContiTech Serpentine Belt Campaign

* Training Materials

Continental

RediSensor Training Videos

* Magazine Article – Technical

Mobile Air Conditioning Society (MACS) Worldwide

Summertime Equals Evap Odor

* Magazine Article – General Market/Special Interest

Federal-Mogul Corporation

Wagner ThermoQuiet Ceramic NXT OE21 STOP Publication

* Newsletter to Customer/External Audience

KYB Americas Corp.

Ride Control Series

* Logo Design/Usage

Brake Parts Inc.

Brake Parts Inc. (BPI) Logo

* Website

DENSO Products and Services Americas, Inc.

DENSO Website

* Merchandising

Philips Automotive Lighting

Philips Upgrade Headlight Bulbs

* Special Promotion and/or Promotional Event

Snap-on Tools/Traction Factory

2013 Snap-on Franchisee Conference: Event Signage/Graphics

* PR Effort

NAPA Chassis

NAPA Chassis Continuous Improvement Flyer

* Packaging

Beck/Arnley

Beck/Arnley’s TRUE Calipers Packaging

* Social Media Efforts

Beck/Arnley

Beck/Arnley Social Media

* Best Blog

Mobile Air Conditioning Society (MACS) Worldwide

MACS Worldwide Blog

* Best Facebook Customization

Federal-Mogul Corporation

MOOG Facebook Presence

* Best App for Mobile Device

Snap-on Tools/Traction Factory

Snap-on iPad App

* Best Use of YouTube Video

Permatex

Permatex Right Stuff Video

* Best Customizable Campaign

Brake Parts Inc./NAPA Brakes

NAPA Brakes Head-to-Head Comparatives

* Best Aftermarket Pinterest Page

Beck/Arnley

Beck/Arnley Pinterest Page

* Best Media Outreach to Non-English Speaking Audiences

Raybestos/Uni-Select

CAT Scratch Fever

Best- in-Show Awards

* Best-in-Show (Business-to-Consumer), Social Media Efforts

Armored Auto Group

The Armor All Viking: Fame or Shame

* Best-in-Show (Business-to-Business), Corporate Image Campaign

The Timken Company

Stronger. By Design. Campaign

Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2013 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Company, Automotive Communication Council (ACC), N.A. Williams Company, Advance Auto Parts, Maximum Marketing Services, Mobile Air Conditioning Society (MACS), MOTOR Information Systems and Snap-on, Inc.

The Car Care Council Women’s Board is comprised of professional women and men from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket. For more information about the Car Care Council Women’s Board, visit http://www.carcare.org/womens-board/  or email womensboard@carcare.org.


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