Auto Service World
News   June 12, 2008   by Auto Service World

Car Care Canada Has Magnificent May


Drivers throughout Canada tuned up their car maintenance habits during Car Care month in May, according to Be Car Care Canada.
Special events and a national media blitz gave drivers simple, useful car maintenance tips that can prolong the life of a vehicle, protect the environment and save money at the pumps.
The activities were organized through Be Car Care Aware, a consumer education program from Car Care Canada.
Local technicians, community organizations and media outlets contributed their efforts to encourage proper vehicle maintenance and making the campaign successful.
“We are extremely pleased with the results of this year’s May Car Care Month campaign,” says Patty Kettles, manager of marketing and communications for Car Care Canada.
“Through the media and special events, we reached thousands of Canadians with important vehicle maintenance messages.
“The partnerships we developed will help keep the Be Car Care Aware program vibrant throughout the year.”
More than 110 car care articles appeared in community newspapers, dailies and magazines, and 20 radio and TV interviews were broadcast.
Be Car Care Aware spokespeople Kelly Williams and Jean-Francois Veilleux hosted 6 practical Car Care Clinics and technicians from participating shops organized Car Check Events in their communities.
Hundreds of vehicles were inspected at 8 events, giving drivers a chance to ask questions and learn about maintenance from the experts. Activities took place in Ottawa, Elmira, Toronto, London, Guelph in Ontario, Calgary and Edmonton in Alberta, St. John’s in Newfoundland, Vaudreuil, Saint-Hubert and l’Assomption in Quebec.
This year’s campaign put a special focus on mature drivers.
According to a recent survey conducted by Car Care Canada, drivers over 50 are more knowledgeable about their vehicle’s maintenance requirements and more likely to follow a regular maintenance schedule than any other age group. Articles appeared in seniors magazines in May and many Car Care Clinics took place in adult recreation centers.
Older drivers learned even more about vehicle maintenance and were encouraged to share their knowledge with younger generations.


Print this page

Related


Have your say:

Your email address will not be published.

*