Auto Service World
News   January 21, 2011   by Auto Service World

Canadian Race Series Launches New Branding


The Castrol Canadian Touring Car Championship (CTCC), now in its fifth year, will be sporting a new look and feel as it undertakes a major rebranding.
The new identity will carry the spirit and energy of touring car racing and will launch at the Canadian Motorsports Expo, opening in Toronto.
“I am proud of the results. This strong new brand will help us create broader awareness and ultimately grow the series!” says John Bondar, President of CTCC. The new identity was created by Toronto-based branding agency Baker Vandertuin Inc.
Castrol is a founding partner and key supporter of CTCC since its inception. Each year CTCC and Castrol have worked to build on their partnership and are proud to continue in 2011. CTCC delivers strong value and allows Castrol to energize their brand and grow their sales. As they move into their fifth year together, CTCC looks forward to expanding their efforts with the Castrol team particularly in social media.
“Congratulations to John and the entire series on the achievements with CTCC. We are proud to have been partnered from the beginning and delighted that so many competitors have switched to Castrol’s EDGE Advanced Synthetic oil since its introduction last year,” states Marsha McLaughlin, communications manager, Wakefield Canada Inc. (Castrol).
“We are very excited to welcome Continental Tire as a new partner for the next three years. Continental has developed a race tire based on the same performance principles that go into their ExtremeContact family of products. The ExtremeContact race tire will be the official and exclusive tire of the CTCC,” stated Bondar.
“CTCC is the top road racing series in Canada and we are extremely proud to be the presenting sponsor of the series. This partnership allows us to expand our marketing reach and to promote the performance of our ExtremeContact line of tires,” commented Terry Smouter, marketing manager, Continental Tire Canada, Inc.

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