Auto Service World
News   April 15, 2009   by Auto Service World

Canada’s Hyundai Dealers Newest Choice for Yokohama tires

A full line of premium car and light truck tires from Yokohama will compliment the expanding line-up of popular Hyundai family, sporty, luxury and cross-over vehicles when Canada’s Hyundai dealers begin selling Yokohama tires this spring.
Hyundai dealers from B.C. to Newfoundland will be the newest source for Yokohama tires and the best choice for replacement tires for Hyundai owners as part of an agreement between Hyundai Auto Canada Corp. and Yokohama Tire (Canada) Inc., the two companies have announced. The complete line of Yokohama summer, winter, all-season and performance tires will be available through the 171 Canadian Hyundai dealers.
“The Hyundai line-up has expanded exponentially over the past few years and now stretches from the entry-level Accent through a full line of family cars, the new luxury Genesis coupe and sedan, the successful cross-over models like Santa Fe, and the Entourage minivan,” explains Yokohama marketing manager Jonathon Karelse. “With one of the fastest growing lines in the industry and steadily growing sales, Hyundai dealers now enjoy loyal customers who stay in the family for years. When they come back to their dealerships, those owners will find the right tires for their cars from the source they trust.
“Yokohama’s line of high performance tires is perfectly suited to the new Hyundai Performance Parts program that offers accessories like stylish wheels,” Karelse says. “Hyundai dealerships will work with existing Yokohama dealers to manage product distribution.”
Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining and construction applications. It maintains distribution centres across Canada to serve more than 700 independent tire dealers.

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