To highlight the unique California region in which the auto show is held, and to no doubt capture some of that television magic, the former California International Auto Show has officially changed its name to the Orange County Auto Show, effective today. The new Orange County Auto Show will debut October 4-8, 2006, at the Anaheim Convention Centre. “Orange County’s prominence has grown over the last ten years and we feel the name change clearly defines the show’s audience as one of the largest luxury and consumer markets in North America,” said John Sackrison, auto show co-director. “The new name more effectively communicates to the 10.9 million people who live within a 30-mile radius of the Anaheim Convention Center that this is their show.” Now celebrating its 10th anniversary, the show will feature more than 500 brand-new vehicles covering over 665,000 square feet. The show will feature concept cars, exotics, tricked-out aftermarket vehicles, celebrity rides, hybrids, ride and drives and more. Also back this year, Hall E will be transformed into “Auto Show Underground,” where the West Coast automotive customizing scene will combine tricked out image vehicles with the hottest aftermarket parts and DJs spinning live music. “The Orange County Auto Show is one of the most exciting auto shows in the country, and visitors won’t want to miss this year’s event,” said Todd Leutheuser, auto show co-director. “The strength of the Southern California automotive market combined with the early timing of the show allows us to work with the manufacturers to showcase the latest vehicles in the OC first, in a non-pressure, non-selling and fun environment.” Held, October 4-8, 2006, the Orange County Auto Show is the first North American auto show for the 2007 model year. The show is presented by the Orange County Automobile Dealers Association and the Southland Motor Car Dealers Association.