Auto Service World
News   February 14, 2013   by Auto Service World

Cadillac Debuts Luxury Electric

Cadillac’s ELR is no Lincvolt, but at least you might be able to buy one, or see one in your shop eventually.

Cadillac unveils the 2014 ELR for the first time in Canada at the Canadian International Auto Show in Toronto.

The luxury coupe features the first application of Extended Range Electric Vehicle technology by a full-line luxury automotive brand.

This distinguishes it from other specialty makers and musician Neil Young’s obsessive take on electric drive technology in old Lincoln’s clothing, the Lincvolt.

“The 2014 Cadillac ELR is a further expansion of Cadillac’s philosophy of Art & Science combining luxury, advanced engineering and progressive design in a coupe that is both sporty and environmentally friendly,” said Kevin Williams, president and managing director of GM Canada. “We’re at an exciting moment in time in the Cadillac story, with a product portfolio that is ready to reclaim its historic title of Standard of the World.”

The ELR delivers on the promise of the Converj Concept on which it is based. The exterior establishes a new, progressive proportion for the brand while the interior introduces a new design theme that will define future Cadillac models, emphasizing modern elegance, technology and precisely crafted details.

The Extended Range Electric Vehicle (EREV) technology provides full driving range exceeding 300 miles (480 km), combining pure electric driving and an efficient, range-extending generator.

ELR’s confident and responsive EREV driving technology is enhanced with exclusive Regen on Demand and selectable drive modes that enhance driving and make the most of efficiency. Regen on Demand allows the driver to temporarily regenerate energy from the ELR’s momentum into electricity that can be stored in the battery pack for later use. It is engaged via steering-wheel paddles adapted from traditional performance cars.

The industry-leading, proven EREV technology is uniquely tuned for Cadillac in the ELR. Most daily commutes will require zero gasoline with zero emissions. Longer trips are free from electric-vehicle range anxiety because EREV technology enables the same long-distance freedom as a conventional car.

Additional vehicle highlights include:

Enhanced AT-PZEV emissions meet California’s criteria for single-occupancy access to high occupancy vehicle lanes

Light-emitting diode (LED) headlamps, daytime running lamps and taillamps, as well as signature front and rear lighting elements

Twenty-inch wheels paired with tires designed to balance responsive handling and a comfortable ride with efficiency

Interior design featuring cut-and-sew accented leather incorporating sueded microfiber, chrome, wood and available carbon fiber finishes throughout

Cadillac CUE with Navigation is standard. CUE is Cadillac’s breakthrough system for connectivity and control, using Natural Voice Recognition, capacitive touch and hand gestures used on smart phones and tablets

Programmable charging schedules and downloadable energy efficiency reports available online and through smartphone notification charging alerts

Cadillac’s advanced active safety features, including Safety Alert Seat, Forward Collision Alert and Lane Departure Warning, along with available Side Blind Zone Alert with Rear Cross-Traffic Alert and full-speed-range adaptive cruise control

Advanced chassis and suspension systems, including HiPer Strut front suspension, compound-crank with Watts link rear suspension and Continuous Damping Control, which adjusts damping every two milliseconds for optimal ride and handling in all conditions

Standard premium Bose 10-channel audio system with active noise cancellation.

ELR production begins in the United States in late 2013 with sales starting in early 2014 in North America and expanding to global markets including China and Europe.

Print this page


Have your say:

Your email address will not be published. Required fields are marked *