Auto Service World
News   July 2, 2009   by Auto Service World

CAA South Central Ontario Launches the First Eco-Friendly Car Battery

CAA South Central Ontario (CAASCO) has recently launched the CAA Green Power Battery – a high-quality battery made with recycled lead and plastic, making it the first eco-friendly car battery available on the market. In addition to selling this battery to its members and through CAA Car Care Centres and CAA Approved auto repair services locations, CAASCO is making the Green Power Battery available to independent garages, large garage chains and mid-to-small parts retailers and distributors looking for more environmentally-friendly solutions for their customers.


“We’re very excited to introduce the first eco-friendly car battery that is manufactured using the best green practices and has reduced environmental impact,” says Craig Lazary, manager retail network operations, CAA South Central Ontario. “The CAA Green Power Battery is the ideal solution for all drivers who are looking for small changes they can make to their daily lives to reduce their carbon footprint.”


CAA Green Power Batteries are backed with a competitive six year warranty which includes a free replacement guarantee in the first three years. It comes with a suggested retail price starting at $111.95 plus tax and has a defect rate of less than two per cent. 


From July 1 to September 30, CAASCO is offering a special “Beat the Heat” pricing promotion to all garages, retailers and distributors to support the launch. In addition, CAASCO has created a retail merchandiser that has a light wood and metal aesthetic which is a departure from the traditional metal wire displays that stand at knee level. The Green Power Battery merchandiser enables batteries to be displayed at waist height with the selling features shown at eye level. 


For more information on CAA Green Power Battery, please visit or contact Craig Lazary, manager retail network operations, CAA South Central Ontario at (905) 771-3000 ext. 3334.

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