Auto Service World
News   August 1, 2007   by Auto Service World

Bridgestone to Offer New Retread Option


Bridgestone Firestone Off Road Tire Company is now offering Continuum brand retread materials from Bandag which will provide an enhanced total tire management solution to extend the off-road tire life and performance for BFORs dealers and end-user customers.
BFOR is a division of Bridgestone Firestone North American Tire, LLC.
Bridgestone completed its merger with Bandag, Incorporated on May 31, 2007.
The merger gives the company a strong advantage over the competition by making Continuum brand retread materials available to all customers.
The integration of retread tires manufactured with Continuum-brand retread materials into a total tire life-cycle management program will help streamline tire programs, thus reducing operating costs.
This new combined offering will enable fleets and other end-users to further extend tire life by matching the Continuum-brand retread materials with the quality of Bridgestone brand casings.
Many OTR fleets dont realize the value of their casings, which often are worth hundreds, if not thousands, of dollars.
“Re-using quality casings by retreading them allows the fleet to further reduce its operating cost per hour, says Shawn Rasey, Executive Director, Off Road Tires, Bridgestone Firestone North American Tire, LLC.
Bridgestone develops, manufactures and markets Bridgestone, Firestone and associate brand tires.
They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to their customers in Canada and the United States respectively.


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