Auto Service World
News   November 3, 2003   by Auto Service World

Bridgestone/Firestone To Sponsor Racing Challenge At 2003 SEMA Show

Bridgestone/Firestone North American Tire, LLC is bringing the Indy Racing League’s (IRL) Indy Racing Challenge to this year’s SEMA (Specialty Equipment Market Association) Show in Las Vegas, Nev., this week.<br>
Firestone has been the official tire of the IRL since 1999.<br>
The Indy Racing Challenge is one of five themed displays making up the Indy Racing Fan Experience that debuted earlier this year and has traveled across the U.S. It is a high-performance mobile race simulator using the league’s IndyCar Series video game that allows participants to sit in an actual IndyCar Series car and compete against each other and their favorite drivers on real IndyCar Series tracks. Jumbo video screens and a full-time announcer add to the excitement. It will be set up in Silver Lot 2, just west of the Center Halls of the Las Vegas Convention Center during the run of the show.<br>
“The IRL offers some of today’s most exciting motorsports events, and we are very excited to bring the Indy Racing Challenge to the SEMA Show this year,” said Phil Pacsi, executive director, North American Consumer Tire Brand Marketing, BFNT. “The display promises to be a must-see stop on the schedule of all show-goers.”<br>
“Firestone and the IRL have enjoyed a long and successful working relationship, and we are very happy to team with the company to bring the IRL Indy Racing Challenge to this year’s SEMA Show,” said Bill Long, vice president, marketing, IRL. “The SEMA Show is a great opportunity for the IRL and Firestone to display the speed, excitement and color of the IndyCar Series.”<br>

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