Bridgestone Firestone Canada, Inc and the Canadian Hockey League (CHL) announced they have entered into a one year integrated marketing partnership focusing on the Blizzak winter tire brand. The partnership includes the teams in the Quebec, Western and Ontario Hockey Leagues. Under the agreement, the Blizzak logo will be on rink boards, various program ads and television spots during games in 45 markets across Canada. Introduced in North America in 1992, the Bridgestone Blizzak developed in the 1980s for the Japanese market is an original pioneer of the dedicated, studless snow and ice tire. The CHL, known as the premier NHL developmental league in the world, is also known as the cornerstone of the communities in which they are located.