Auto Service World
News   March 11, 2005   by Auto Service World

Bridgestone Becomes Official Tire of the Canadian Grand Prix


Bridgestone/Firestone Canada Inc. has announced the signing of a two-year contract that names Bridgestone as the official tire of the Formula One Canadian Grand Prix event in Montreal, Que. <br>
The agreement, which entails such particulars as on-site signage and affords Bridgestone the rights to use the Grand Prix of Canada logo in its promotional activities, also includes presenting sponsorship for Bridgestone of the popular Open House Day at Circuit Gilles-Villeneuve on the Thursday prior to race weekend. <br>
Open House Day, which was revived last year after a brief absence, enables motor-racing fans to get a close-up view of the world of Formula One racing. <br>
“This sponsorship is a natural fit for the Bridgestone brand,” said Michael Sigillito, director, Consumer Tire Marketing for Bridgestone/Firestone Canada Inc. “Bridgestone has a long-time involvement in motorsports, including a worldwide on-track sponsorship package that provides visibility for the Bridgestone brand at the 19 Grand Prix events throughout the world thereby reaching the hundreds of millions of television viewers who avidly follow the sport. The sponsorship agreement with the Canadian Grand Prix is certainly an attractive complement to our motorsports portfolio.” <br>
Bridgestone, which has been supplying F1 teams–including the defending champion Ferrari entry, with tires since 1997 — entered the 2005 season that began in Australia on March 6, just six race victories shy of a milestone 100 GP wins. Seven F1 drivers and constructors championships have been won on Bridgestone tires. The company is currently ranked second in the all-time F1 tire manufacturer standings and is equipping Ferrari, Jordan and Minardi with tires during the 2005 season. <br>
Over the years, Bridgestone has been prominent in Canadian Grand Prix week festivities in Montreal, sponsoring a street dcor program and a street festival, as well as staging one of the largest-attended pre-race press conference featuring one of the Bridgestone-shod teams. Bridgestone plans to continue the street dcor program and the press conference during the 2005 race week.<br>


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