Auto Service World
News   November 25, 2008   by Auto Service World

Bosch Recognized for Wiper Blade Innovation

Bosch has received the Frost and Sullivan award for innovative product design for its Icon wiper blade.

The Icon wiper blade is based on Bosch’s patented bracketless design.

Based in Palo Alto, CA, Frost & Sullivan is a global strategic and marketing consulting firm that, each year, honours a corporate entity with its Product Differentiation Innovation Award.

The firm’s team of research analysts tracks competing companies that demonstrate advances in innovative design and technology of a particular product. Specifically, it looks for a product that has not only made a significant impact on the industry with regard to performance and technical advancement, but has also boosted unit sales significantly.

Additionally, the product must extend benefits to motorists and the aftermarket.

Frost & Sullivan analysts call Icon “the pinnacle of bracketless wipers,” especially “providing greater satisfaction for vehicle owners driving in poor weather conditions.”

“As a company still propelled by its founder’s vision to advance automotive service and technology, Bosch appreciates the recognition of Icon’s unique qualities by Frost & Sullivan’s team of industry analysts, who are equally dedicated in their task to select a winner from a host of creative and market-savvy competitors,” said David Coolidge, president of Bosch’s North American Aftermarket Division.

The bracketless Bosch Icon wiper blade, which was introduced to the aftermarket in 2005, features a number of proprietary innovative technologies that, Frost & Sullivan believes, will win customer appreciation and increase market penetration for Bosch.


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