Auto Service World
News   December 16, 2003   by Auto Service World

Bosch Canada Chairman Named to Key Post With Company


Bosch Canada chairman David Coolidge named to key post with Robert Bosch Corp.
The company announced several executive appointments scheduled to take effect Feb. 1, 2004, as part of a reorganization plan at the company.
Coolidge has been named vice president, aftermarket sales and supply chain management. In his new position, Coolidge will be responsible for sales to the independent aftermarket in addition to leading the organization’s supply chain management initiatives. Coolidge will continue to report to Ben Bendixen, president of the Bosch aftermarket division.
Reporting to Coolidge will be Brian Malson, director of sales, traditional aftermarket, and Lou Bauldic, vice-president and general manager for Bosch in Canada. Coolidge will continue to serve as chairman of Bosch Canada.
Also, Robert Burnham, vice president, automotive marketing, is retiring after 37-year career at Bosch. Replacing Robert Burnham as vice-president, automotive marketing, is Larry Milligan. With more than 27 years of -experience in the auto industry, Milligan has held a variety of sales positions at Bosch, including his most recent position, vice-president, automotive aftermarket sales. In his new position, Milligan will lead Bosch marketing for the aftermarket. He will report to Ben Bendixen, president of the Bosch aftermarket division.


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