Auto Service World
News   March 26, 2012   by Auto Service World

Benson Group Signs on with Sales Program

Benson Group Inc. of Cornwall, Ont., has partnered with training firm Sale Away LLC. to provide sale/customer service and professional development training for their nearly 2000 company employees.

Benson operates 70 auto parts stores, 30 retail tire/auto service centres, 20 commercial tire/service centres, and a large distribution and warehousing operation.

Since January 2012, all Benson retail and commercial tire/auto service team members have gone through the initial full-day “Pinnacle Performance” sales/customer service training program. In addition, the head office support staff and warehouse personnel have gone through the “Winning Team Culture” program. Benson’s auto parts division is slated to begin training in October.

The overall feedback from attending employees has been outstanding.

“The pinnacle performance course was fantastic, entertaining and eye opening,” said Benson team member, Kevin Walsh. “It has changed the way I deal with my customers. All of them.

Beyond the in-house trainings, Sale Away’s exclusive “Pinnacle Performance Portal” has been established online for ongoing training and development of company personnel.

The success of the program is credited in large part to the level of engagement the host, Sale Away LLC. CEO, Steve Ferrante, has been able to achieve with client company employees.

“Steve is successfully training our team members to achieve a new level of sales and customer service confidence in living the winning team culture and mission on how to best serve our customers above all else,” said Benson Group Inc. president, Marty Benson. “We enthusiastically look forward to continuing with the program in 2012 and beyond.”

Produced and hosted by Sale Away LLC. CEO Ferrante, the program targets sales/service and management personnel and focuses on best practices, strategies and techniques to improve customer relations, build a winning team corporate culture and produce greater sales results.