Auto Service World
News   May 7, 2012   by Auto Service World

Beck/Arnley Makes Organizational Changes to Address Emerging Aftermarket Foreign Nameplate Trends


In a move to strategically align its resources with changing trends in customer preferences, Beck/Arnley has implemented changes to its sales leadership team.

The new structure includes a Group & Independent Distributor unit led by Matt Lundh; a National Accounts unit led by Bob Timoney and an OES/International unit led by Vonda Lee.

According to Max Dull, vice president and general manager of Beck/Arnley, “We have been following findings from ongoing research over the past few years. They clearly show that a substantial and growing number of professional technicians not only prefer, but increasingly insist on a foreign nameplate brand (FNp) when they’re working on FNp vehicles. Additional research has shown that Beck/Arnley is widely recognized as the most accepted brand of genuine FNp parts across the greatest number of product categories.”

Dull went on to say that the structure and well defined objectives for each new sales team will help Beck/Arnley’s channel partners in all market segments to capitalize on the trend. “Leading our three businesses are Bob on national accounts, Vonda on OES and special market accounts and Matt on traditional distributors. With this dynamic team, I’m confident our channel partners will be in good hands.”

Timoney has over 20 years of experience in the automotive aftermarket at the distributor, program group and manufacturer levels. He has worked in many areas from sales and marketing to product management. Lee has over 23 years in the aftermarket, nearly a decade of those with Beck/Arnley. Her substantial aftermarket career includes involvement in virtually every aspect of the business, ranging from sourcing to product management and engineering to sales. Lundh has been with Beck/Arnley in various sales capacities and brings nearly two decades of aftermarket experience to his new position, including field sales and store operations with aftermarket giants Gates Corporation and Carquest.

According to Lundh, he’s taking the reigns of the traditional market at a very good time. “I’m looking forward to aggressively implementing the myriad marketing and promotional programs that have been developed to support the Beck/Arnley brand in the traditional marketplace. It’s clear to me that the power of the Beck/Arnley brand among technicians is the key to our success with our traditional market channel partners.”