Auto Service World
Feature   January 1, 2010   by Auto Service World

Beck/Arnley Announces New North American Sales Organization


Beck/Arnley has announced a new North American sales organization that will result in more localized sales and enhanced customer service for traditional WD and retail customers.

“In today’s marketplace, we need to work more closely with our customers on a consistent basis. Our new sales organization is designed to strengthen customer relationships and allow us to collaborate with them on market strategies and new product introductions,” says Paul Farwick, vice-president of sales for Beck/Arnley. “We plan to move quickly to adapt the new sales organization, so we can help our customers adapt to the changing aftermarket effectively and grow their Beck/Arnley business in the coming year.”

The updated sales structure enables Beck/ Arnley to increase the number of regional sales managers who will work directly with customers in order to grow distribution, expand their import coverage, and improve availability of Beck/Arnley brand parts for their service provider customers.


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