Auto Service World
News   April 7, 2008   by Auto Service World

Be Car Care Aware rolls into Edmonton in May


On May 3rd, the North Edmonton Londonderry Mall will be host a Be Car Care Aware event where owners of vehicles will be encouraged to bring their cars to inspected and given advice on any repairs or maintenance needed.
Art Wilderman, executive director with the Edmonton, Alta.-based Canadian Independent Automotive Association, said the technicians and service advisors will give each car a 30-point inspection, checking such things as the car’s brakes, wipers, fluids, lights and other mechanical and electronics, and then give the owner a detailed report.
“What we want to do is to make the owners aware of the condition of their car and in some cases to tell them what needs to be serviced,” Wilderman added. “We have people come to this event from two hours away, just to have their cars inspected and to get that free advice. What we want to do is to help educate owners about their cars and to tell them the importance on finding a qualified and reputable service advisor and shop that will honestly tell them the condition of their car and what needs to be done.”
Be Car Care Aware is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. The campaign’s goal is to build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of dependability and safety, protecting the environment and enhancing and maintaining vehicle value, the campaign is spearheaded by Car Care Canada.
More information about Be Car Care Aware can be found at www.carcarecanada.ca. Information about the Canadian Independent Automotive Association can be found at www.ciaassociation.org.


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