Auto Service World
Feature   December 1, 2008   by Auto Service World

Battery Service

The gap in share for battery service has significantly narrowed this year, as Dealers decreased 5% and Independents gained 4%.

Last year, Dealers doubled the share of Independents, at 42%. The change is once again driven by B. C., where Dealers decreased their share by 17 percentage points, and Independents gained 9%. Independents also increased their share in Ontario and Quebec, by 4% and 5% respectively. Mass merchants continue to perform well in Ontario and the Atlantic; they have a share of 15% in both regions.

Dealers continue to have the highest market share with newer vehicles (81%), although this is slightly down from last year, by 1%. Independents and Mass merchants do a good job of increasing their share of battery service work as vehicles age; the share increases from 2% to 15% for Mass merchants, and 7% to 32% for Independents. Independents have increased their share among eight-to 12-year-old vehicles by 3%, to 32% this year. Dealers decreased 3% to 22% in this older vehicle age segment. DIY for battery work naturally also increases as vehicles age, from 4% to 9%, especially since this type of work is not as involved and is relatively easy to perform.

2225 Sheppard Avenue East, Atria III, 15th Floor, Suite 1501, Toronto, ON M2J 5C2 Phone: (416) 499-3033, Fax: (416) 499-6626

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