Auto Service World
News   November 6, 2013   by Auto Service World

Axalta Coating Systems to Exhibit at SEMA 2013


Axalta Coating Systems, LLC (Axalta) will expand its presence at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, NV, held from November 5 through November 8, 2013, in booth #22391 in Hot Rod Alley located inside Central Hall at the Las Vegas Convention Center.

Axalta’s booth will feature an array of attractions:

• Custom-built spray booth with Axalta’s latest high-productivity products, including Cromax® Pro waterborne basecoat.

• Three-dimensional vehicle renderings, utilizing digital colour technology to demonstrate Axalta’s vast colour library.

• Attendees will get a chance to learn about the upcoming Cromax Mosaic 3.5 collision basecoat that will be spotlighted in the SEMA Show New Product Showcase.

• The new IntelliMist automatic spray booth humidifier perfect for high heat, low humidity desert-like conditions.

• The Cromax UV primer-surfacer system. It is the latest in UV technology for ultra-short cycle-time and Fast Lane refinishing.

• Several outstanding vehicles painted with brilliant colours from three of Axalta’s brands.

• Axalta donated custom paint on the EcoTrek Ford F350, painted by Los Angeles Trade Tech students, at booth #22200 in Central Hall.


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