Auto Service World
News   July 28, 2004   by Auto Service World

Autotecnica Announces Licensing Agreements With Valvoline And Rawlings


Autotecnica, a leader in performance and styling products, is pleased to announce it’s newest licensing agreements with Valvoline/Valvoline Racing Products and Rawlings Sporting Goods.
"We are very excited with the potential of these programs, as they will provide us the opportunity to expand our product mix while allowing us to strengthen our existing lines," states Jeffrey Redding vice-president of Product Development for Autotecnica. "These agreements are just the beginning of several in a strategic plan to align the company with respected brand names, and provide top quality products intended to enhance the company’s already admirable market share."
As part of the Valvoline brand name, Autotecnica will be supplying a group of extremely high quality products that will include a full line of Fuel, Transmission, Vacuum, and Heater hoses. This hose line is designed to meet the stringent quality standards required to carry the Valvoline name while complying with SAE standards, and will be produced in conjunction with a factory that has been manufacturing hose products for the O.E.M. market for over 20 years. Other products will include engine oil maintenance equipment and car care products, in addition to some of Autotecnica’s existing novelty products.
The Rawlings line will be an extension of Autotecnica’s current product line that will include a variety of custom designed Shift Knobs, Hitch Receivers and Neon Clocks. These products will allow them to reach the sports enthusiasts wanting to personalize their vehicle.


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