ASC Industries, Inc., global manufacturer of new aftermarket and OE water pumps, announces the release of its completely new and improved web site and ASC-branded water pump packaging. The upgrades incorporate ASC’s recent enhancement to its corporate brand and theme. The web site, www.asc-ind.com, has been completely redesigned with the consumer and installer in mind, providing an easy-access online catalogue via ShowMeTheParts.com, cooling system information, helpful technical articles and advice, and new product announcements. Additional enhancements to ASC’s online presence are planned for 2011 including technical videos and increased social media interaction. ASC-branded water pump packaging now showcases the new corporate logo and blue ‘cool-themed’ graphics, in both domestic and import boxes. The new packaging will appear on store shelves as part of a rolling-change to replace the traditional ASC copper and black boxes through the end of 2010.