Auto Service World
News   August 14, 2008   by Auto Service World

Appointments at Motorcar Parts of America

Motorcar Parts of America, Inc. announced an expansion of its heavy duty alternator and starter sales initiatives with the appointment of
three veteran automotive industry executives to support anticipated growth within this sector.
Larry Fedoruk will assume the position of vice president of Motorcar Parts of America’s newly formed heavy duty division.
He most recently served as chief executive officer of Wilson Auto Electric Ltd., based
in Winnipeg, Manitoba, having held a variety of positions during his 24-year career with this organization.
The company also announced the appointment of Charlie Kramer as its national sales manager for the heavy duty division.
Kramer recently served in the same capacity for Wilson Auto Electric.
He began his career with Ace Electric in 1999 with a focus on small-to-medium sized
automotive parts remanufacturers located in the Midwest.
Also joining the new division as export sales and administrative manager is Corliss Antonio. She held a variety of sales and administrative positions during a more than 30-year career with Wilson Auto Electric.
“The heavy duty replacement parts market for alternators and starters in the United States alone is estimated to be approximately US$1.5
billion — representing an important and significant sales growth opportunity for our organization.
“The sales team expansion and establishment of a dedicated heavy duty division complement the
company’s recent acquisition of a remanufacturer in California with existing business in this market — as well as our high-quality and
efficient offshore manufacturing capabilities,” said Selwyn Joffe, chairman, president and chief executive officer of Motorcar Parts of America, Inc.
“Larry Fedoruk, Charlie Kramer and Corliss Antonio are seasoned veterans of the heavy duty rotating electrical market and we look
forward to working with them to establish a significant presence within this growing sector,” Joffe added.
Motorcar Parts of America, Inc. is a remanufacturer of alternators and starters utilized in imported and domestic passenger vehicles and light trucks.
Its products are sold to automotive retail outlets and the professional repair market throughout the United States and Canada.