Appointments (November 01, 2010)

Bosch Canada has announced the appointment of Niall Davidson as vice-president and general manager, Automotive Aftermarket Division Canada. In this role, Davidson will be responsible for the overall management of Bosch Canada’s Aftermarket division. Davidson joins Bosch with over 25 years experience in the automotive aftermarket industry. His background includes managing equipment and tool businesses in the United States, Asia/Pacific, Latin America, and Canada.

Friction product manufacturer Fras-Le has appointed Randy Mordue as its director of sales and marketing for the North American Light Vehicle Aftermarket. Mordue will oversee the growth of Fras-Le’s line of disc brake pads, first launched in 2009, in the North American automotive aftermarket. Mordue has more than 25 years of experience in sales, marketing, national account and new business development within the automotive aftermarket industry. In his prior role, Mordue served as Akebono Brake Corporation’s general manager of sales and marketing.

USA Industries has announced that longtime aftermarket industry veteran Anthony (Tony) Perticari has joined its sales staff as director of sales-special markets. He will be responsible for working on developing and managing new markets as well as special company projects. Perticari formerly held senior sales management positions with Robert Bosch, Crown Remanufacturing, and most recently, Cardone Industries. USA Industries produces and distributes remanufactured and new alternators, starters, CV axles, and disc brake calipers worldwide. Perticari has spent more than 41 years in the automotive parts industry. He joined Philadelphia-based Cardone Industries in 2006 as director of sales-special markets. Prior to that Perticari spent 20 years with Crown Remanufacturing as the company’s vice-president sales/marketing. Perticari began his career in the automotive industry in 1969 with Sunoil. Perticari has been involved in numerous industry bodies, and was honoured by the Auto International Association as its “Person of the Year” in 2002.