Robert Pitt has been named to the position of vice president, CRM Branded Sales, Canada for Affinia. Pitt will lead Canadian efforts to further Affinia’s move from a product-centric to a customer-centric organization. He will oversee all sales efforts and coordinate marketing activities for Affinia’s brands in the Canadian marketplace. Pitt joined Affinia Canada in 2000 as Uni-Select account manager, and was promoted in 2003 to national sales manager – Branded Products (Canada). He has an extensive career in sales, working at David Brown Radicon as North American sales manager, and joining Federal-Mogul in 1993, where he served in a variety of roles in sales and product development, including the position of director of sales.
Doug Rockefeller, who has nearly 20 years of experience at Tenneco Automotive, has been appointed the company’s director of sales-Canada. Rockefeller, who reports to Joe Pomaranski, vice president-North American Aftermarket sales, will oversee all selling activities by the company’s extensive Canadian sales team.