Auto Service World
News   April 22, 2002   by Auto Service World

APA Selects Wagner Brake Products for Professional Choice

The APA Professional Choice Auto Parts group has selected Wagner Brake Products from Federal-Mogul as the marketing partner for 2002.
As a designated marketing partner, the Wagner brand and product line will be featured in all APA trade advertising in 2002. Wagner has been the organization’s preferred brand of brake components since 1994 and has been recognized by APA members for product quality, order-fill rates and promotional support.
"Wagner has helped our members’ businesses stay on the cutting edge of brake technology," said Dan Freeman, president of APA Professional’s Choice Auto Parts. "Federal-Mogul has done an excellent job of supporting the Wagner brand through advertising and promotional activities, which has played a key role in helping our organization grow its share of the brake service category."
In addition to Wagner Brake Products, Federal-Mogul has earned APA preferred vendor status for its Moog Chassis Parts, Precision U-Joints, Champion Spark Plug and Wagner Lighting brands and product lines.
"We’re very proud to have been selected as the key marketing partner for APA for the coming year," said Bob Egan, vice president of aftermarket sales – The Americas, for Federal-Mogul. "Federal-Mogul and APA have enjoyed significant growth as a result of our business relationship and we hope and expect to experience even greater growth in 2002 and beyond."

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