Auto Service World
News   November 11, 2011   by Auto Service World

Anco Wipers Win New Product, Point of Sale Honours

Federal-Mogul’s Anco Profile wiper blade was honoured at the AAPEX event as the Best New Product in the “Smooth Sailing” category, and was also honoured for point-of-sale materials by the Car Care Council Women’s Board.
Judging for the new product awards was based on the product’s overall enhancement of the driving experience through improved vehicle performance. These profile-style wipers are available as easy-to-install upgrades for vehicles currently equipped with conventional wipers as well as direct-fit replacements for vehicles originally equipped with profile wipers.
In the Car Care Council Women’s Board Automotive Communication Awards competition, the Anco team was recognized for development of the Best Posters and Signage. The brand’s point-of-sale materials which remind consumers to be prepared for any weather by replacing worn wipers with new Anco products.
“These awards are representative of our significant investment in market-leading wiper products and highly creative and effective communication tools,” said Michael Proud, director of marketing, North America, Federal-Mogul. “Our product development and marketing programs ultimately benefit our many trade partners, through increased brand awareness and customer demand, and consumers who choose Anco products to help protect their safety in all driving conditions.”
For more information regarding Anco products, please contact your Anco supplier or Federal-Mogul representative, or visit the new website.