Amazon.com Jumps Into the Fray

Amazon.com today announced the grand opening of its Automotive Parts and Accessories Store featuring over 1 million new, used and remanufactured parts from leading parts and accessories manufacturers.
A key feature of Amazon’s Automotive Store is its part finder, allowing owners of approximately 10,000 different American car and truck models to find the parts that fit their vehicles.
Amazon customers can simply enter the year, make and model of a car into the part finder and trust that they will find items that fit their specified vehicles.
Leveraging Amazon’s unique technology platform for auto part data, the part finder enables third- party data providers and retailers to share part and vehicle information that helps Amazon customers make informed buying decisions.
“We’re providing a broad selection of products for auto enthusiasts, who are passionate about the appearance and performance of their cars, but also making the automotive store convenient for the everyday motorist who is looking for basic car care and maintenance items,” said Steve Frazier, vice president, automotive at Amazon.com.
Core brands carried by Amazon’s automotive store include Actron, Fram, Holley, Hurst, K&N Engineering, Lund, Meguiar’s, Raybestos and Schumacher.
And to enhance site selection, hundreds of thousands of additional items are listed on the Amazon site by more than 250 independent auto, truck and motorcycle parts retailers, such as Auto Barn, HoursepowerFreaks, Midway Auto Supply and Summit Racing Equipment.