It may not look glamorous, but the company claims it’s the first major advance in automobile security since electronic alarms. The Smart Start anti-theft technology uses a proprietary in-solenoid embedded circuitry technology which prevents vehicle theft through starter disconnect, passive arming, and anti-code grabbing. It also offers re-start prevention, thermal overload protection, over-cranking prevention, remote start and starter/charging diagnosis. Markets for this solid-state electronics design include retrofit application, solenoid replacement and OEM use. Contact: Zeus, 570 Rancheros Drive, Suite 250, San Marcos, CA 92069.