Akebono Corp. has announced that it is launching the Akebono Premium Disc Brake Pads friction line in March. The line will debut with 116 part numbers, covering a wide range of both late-model import and popular domestic vehicles. Akebono Premium Disc Brake Pads feature the company’s innovative ceramic friction technology, designed to provide superior quiet, smooth braking performance in a variety of driving conditions, says the company. Akebono ceramic formulations feature up to 20 separate raw materials carefully formulated and tested to address brake noise, vibration and harshness (NVH). Noise is often considered the automotive industry’s number one warranty issue. The Akebono Premium Disc Brake Pads line evolved from the company’s exclusive Akebono Import Specialist Disc (ISD) line of ceramic friction materials. It features both existing import and recently released domestic model part numbers. A new comprehensive Akebono Premium Disc Brake Pads catalogue and package will be available in March. Additional part numbers will be added during the course of the year.