Auto Service World
News   November 15, 2016   by Steve Pawlett

Akebono EURO Ultra-Premium Brake Pads Named Best Overall Import Aftermarket Product by Import Vehicle Community


From left to right:

Kirby Pruitt – Product Development Manager

Donna Mudd – Aftermarket & OES Operations Manager

Sarah Greene – Customer Service Representative

Edward Gerhardt – Catalog & Data Services Manager

Cordie Willis – Customer Service Representative

Chantel Gifford – Product Specialist

Jeff Lyvers – Product Manager

Dr. Wilm Uhlenbecker – President and CEO, Akebono Brake Corporation

Akebono Brake Corporation’s EURO Ultra-Premium ceramic disc brake pad line was awarded “Best Overall Import Aftermarket Product or Product Line” by the Import Vehicle Community, a segment of the Auto Care Association. The Akebono team, led by Dr. Wilm Uhlenbecker, president and CEO, Akebono Brake Corporation, accepted the prestigious award at the Automotive Aftermarket Products Expo (AAPEX).

“We are deeply gratified and honored that the EURO Ultra-Premium brake pad line has once again been selected for this prestigious award,” said Ken Selinger, director of Aftermarket Sales and Marketing, Akebono Brake Corporation. “This is an especially notable win for Akebono in light of the many recent introductions by our top competitors of European-focused brake pad lines that have entered the aftermarket.”

This is the second time in three years that Akebono’s EURO Ultra-Premium ceramic brake pads have been named the “Best Overall Import Aftermarket Product or Product Line” as part of the annual Import Product and Marketing Awards held by the Import Vehicle Community.

The product was judged by the association according to its superiority in areas of commercial success, quality of reputation, market demand, distribution, presentation and packaging and highest profit potential for the distribution chain, among others. Notably, the product was chosen best out of dozens of categories and hundreds of products for import vehicles.

“This award is a testament that Akebono Ceramic Technology is supremely effective and so highly regarded in this competitive market, such that we have become the benchmark for European specialists and professional technicians throughout North and South America,” said Selinger.

Akebono’s EURO Ultra-Premium line is designed exclusively for European vehicles, including Audi, BMW, Fiat, Jaguar, Land Rover, Mercedes-Benz, MINI, Porsche, SAAB, Volkswagen and Volvo.

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