Auto Service World
News   October 25, 2011   by Auto Service World

Airtex Vehicle Electronics To Highlight New Brand Identity, Leading Import Coverage During AAPEX

Automotive replacement parts distributors, jobbers and retailers attending the 2011 Automotive Aftermarket Products Expo (AAPEX) will be introduced to an extensively updated brand identify and leading import coverage from Airtex Vehicle Electronics.
Airtex, a full-line manufacturer of ignition, fuel system, emissions, and starting/charging components as well as sensors, relays, switches and other products, can be found in the UCI International, Inc. exhibit (No. 2826) on the main floor of the Sands Expo Center.
The widely respected Airtex Engine Management brand recently was repositioned as Airtex Vehicle Electronics to reflect its aggressive expansion into new product categories and industry leading investment in better-than-OE solutions for today’s vehicles.
Airtex Vehicle Electronics also has increased its investment in leading coverage of import nameplate applications and now offers thousands of OE-quality or better solutions covering a vast majority of late-model foreign vehicles.
“Very few aftermarket brands have matched our growth over the past several years,” said Bill Nonnamaker, the company’s vice president of sales and marketing. “Our success has been based on six key competitive advantages – world-class technologies, all-makes/all-models coverage, extremely high product quality, market leading technical support, superior order fill, and conscientious and professional service.”
The new brand identity will touch every area of the Airtex business, from packaging and advertising to the company’s website (www.airtexVE), which is undergoing a complete makeover. What will not change, Nonnamaker said, is the brand’s commitment to delivering innovative, better-than-OE repair solutions that solve known performance and durability issues on millions of vehicles.
“We are an engineering-focused organization with a unique ability to provide components that outperform OE and other aftermarket alternatives,” he said. “This has been central to our very rapid growth and its benefits are now being felt across the full North American car parc.”
The Airtex Vehicle Electronics product line now includes more than 38,000 part numbers covering virtually all vehicle makes and models operated in North America.
For additional information regarding the Airtex Vehicle Electronics brand and product line, please visit the UCI International, Inc. exhibit (No. 2826) at AAPEX or contact your Airtex provider or UCI International sales representative.

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