AIA’s First Crack At The Grand Forum Was A Huge Success

This year, for the first time, the Automotive Industries Association (AIA) of Canada took the reins and organized and hosted the ever popular Quebec Grand Forum, and the result was better than expected! On March 13th, more than 300 individuals attended the Grand Forum in Drummondville, QC to learn about improving customer service skills in an ever changing industry.

“To be successful in today’s industry, service providers in the automotive aftermarket industry must be more than just specialists in their trade; they must also be specialists in communication and customer service to inspire confidence in their clients. Without these skills, shops are sure to fall behind because customers want more than just quality auto work for their loyalty” said Marc Brazeau, president and CEO, AIA Canada.

 This year’s event was kicked off with a presentation by automotive journalist Éric Descarries who spoke to technicians about keys to success, changes in the industry, and how to master new technologies. The forum also featured a number of workshops, a question and answer period, various information booths, networking opportunities, and a closing cocktail reception.

 “A lot of hard work and preparation went into pulling off this event and we couldn’t be more pleased,” said Carol Chartrand, chair, AIA Quebec Division. “I think that everyone left the event with some new knowledge and tools to help them provide excellent service and better manage their businesses, which speaks to the value of AIA to its members.”

 Thank you to all the presenters and to all the participants who came out and made this event such a great success. Be sure to check AIA’s Facebook page in the coming days for pictures from the event.