AIA Canada President Marc Brazeau is pleased to announce that Michel Maheux is joining AIA Canada as a senior consultant to the AIA Quebec Division. Michel Maheux comes to AIA Canada with 44 years of experience in the automotive aftermarket industry. While working for UAP and Acklands, he gained an understanding of sales, marketing and parts distribution. In 1988, he joined Uni-Select and became senior vice-president, market development for North America until 2006. Michel currently lives in Longueuil, Quebec with his wife Francine. As AIA senior consultant, Quebec division, Maheux will assume overall responsibility for the strategic direction of the association in the province of Quebec. He will provide high level support and representation to AIA and its members on key industry and government relations issues, committees, events and projects. “With automotive aftermarket retail sales reaching $3.5 billion a year in Quebec, AIA needs a strong voice and representation in the province,” said Brazeau. “Michel is well respected and well known throughout the industry in Quebec and across Canada. “He will bring strong leadership to AIA Quebec and its members on the critical issues facing the industry” Michel succeeds Carolle Larose who is leaving the association to pursue other interests and endeavours.